SEO & Design

The Basics Of Search Engine Optimisation Strategies That Work

There are many people that attempt to do search engine optimisation for their website. Unfortunately, most of these people are not capable of achieving top rankings. The algorithms often change, making what worked one day obsolete the next. That’s why working with a professional SEO company is really the best way to achieve and maintain top positions on the web. However, there are certain strategies that are time-tested, techniques that will continue to work regardless of what changes occur. Let’s discuss the basics of search engine optimisation and the strategies that you can use, even if you have no experience with SEO at all.


Unique Content Is The Standard

There is one standard by which any website is evaluated in a positive way by the search engine algorithms. That standard has to do with content. Every website that you go to is going to have a substantial amount of content, whether they are selling products, services, or simply just providing information on a particular topic. When you are using PLR content, or content that is curated, you run the risk of not being able to rank that content for the targeted keywords you have chosen. Therefore, when you are building your website, or if you are adding new content to that site, unique content is the best type to use.

Always Have A Proper Linking Structure

When the search engine spiders arrive at your website, they need a clear path to every single bit of content that is on your website. This is usually taken care of by the XML site map that your website can produce, but that’s not the only way that they find content to index. They will start with your main page, go through the links to different categories that you have, and subsequently to every post and page that you have made. By providing them with not only a site map, but a clear path to all of your content, this will increase your odds of getting more of your content indexed.

Link Building Is Absolutely Necessary

It is very important for you to have backlinks from authority websites that are pointing back to your content. The links must come from websites that not only have authority, but are also relevant in regard to what your website is about. Whether you do this on your own, or if you have a local SEO business like SEO Cork do this for you, this is really the key to achieving top positions on the search engines. If you want to appear above the fold on page 1 for your most highly coveted keyword phrases, you need to have links pointing back to the pages where you are trying to rank for this content.

If all of this sounds too difficult to do on your own, local SEO businesses will be able to help. They are all well aware of these strategies, and can implement them for you on a daily basis. They will be able to add new content that is unique, build links, and also improve your internal linking structure. Whether you do this on your own, or you have it done for you, these three primary strategies for proper search engine optimisation will help you achieve top positions on the web.